PATRU is the first brand in the country to work entirely on the principle of 100% upcycling, where every piece is created from existing materials — from vintage pieces of Holy Chic resale studio and archives from DOFAMIN concept space to domestic textiles and household relics of past generations.

Each piece is unique. Crafted by local artisans using traditional Moldovan embroidery and tailoring techniques, the brand transforms archives into the modern voice of Moldovan fashion.

Each garment carries a product passport that records the origin of the material and the name of the artisan, ensuring full transparency and turning the act of purchase into a gesture of reverence — to craftsmanship, to uniqueness, and to the environment.

The brand will release monthly thematic drops in strictly limited quantities, available exclusively at DOFAMIN concept space.

PATRU is not simply an upcycling brand — it is a system of local upcycling: a transparent chain and operational cycle with open sources of materials and a single point of curation. This allows the brand to fully control the process and guarantee its ecological integrity, creative value, and transparency.

"We preserve memory, craft, and material, translating them into the language of a new Moldovan aesthetic," says the brand's Creative Director, Natalia Miterev.

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